Spider-Man: Brand New Day has set a record that may never be broken. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to reach this figure. Tom Holland’s fourth MCU appearance as Peter Parker has generated a level of worldwide audience engagement that no film, no franchise, and no studio has ever previously managed to achieve.
Brand New Day is part of Phase Six of the MCU and continues directly from No Way Home, one of the most commercially successful superhero films ever made. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it shows Peter Parker four years after the entire world was made to forget him — still fighting, still sacrificing, still choosing to be Spider-Man even when no one knows that name belongs to him.
According to WaveMetrix, the trailer accumulated 1.1 billion total views by Tuesday. The 24-hour figure of 718.6 million shattered every previous record: Deadpool & Wolverine’s 365 million Super Bowl debut, No Way Home’s 355.5 million, and GTA VI’s all-entertainment high of 475 million. Each of these numbers had previously been considered exceptional; Brand New Day surpassed them all in a single day.
The implications for Brand New Day’s commercial performance are enormous. No Way Home earned $1.9 billion globally, making it one of the elite superhero films of all time. Given the unprecedented pre-release engagement generated by Brand New Day’s trailer, many industry analysts now believe the film has the potential to challenge or exceed that figure when it opens on July 31. The anticipation is at a level that the industry has simply never measured before.
Tom Holland leads the cast alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film will release in India in six languages in all premium formats. Brand New Day is a record for the ages — both the one it has already set and the one it may yet set at the box office.